ROB KEITH
VICE PRESIDENT, BUSINESS DEVELOPMENT

Rob Keith has the unique experience mix of sports marketing, sponsorship sales, brand marketing combined with the discipline of running ad agencies and sales teams. Over the past 27 years, Rob Keith has held strategic sales and marketing positions with organizations such as the Tampa Bay Lightning, Seattle Sonics, the Los Angeles Lakers, the Los Angeles Kings, Turner Broadcasting and Action Sports Media, a division of Paul Allen’s sports and media empire and, now, Richard Petty Motorsports. He also ran a full service agency in Tampa and has provided consulting services to numerous brands – Levi’s, Sony Playstation, Ferrari, World of Beers - and properties such as the NBA, college bowl games, USA Baseball, the USTA and Entercom.

Throughout his career, Rob has maximized revenue through the creative and strategic development of 360 degree integrated marketing partnerships, new inventory and program development and sponsorship activation that provided a measurable ROI and/or ROO. His foremost talent lies in his innate ability to develop winning partnerships, complemented by well-honed skills in marketing strategy, creative direction, brand building, business development, creative asset integration, and negotiations at the highest level. Above all, they have led to optimal revenue generation and brand elevation for both the properties Rob represents and his clients.

Keith drove revenue to record levels while serving as Vice President, Corporate Partnerships for both Tampa Bay Lightning/St. Pete Times Forum and the Seattle Sonics. He oversaw the implementation of a new digital signage system at the Lightning while also developing and executing a vendor supported program with Walgreens, overseeing community based sponsor initiatives and managed the teams broadcast relationships.

Rob is a product of a State Department upbringing, attended Emory University and has raised 2 daughters with his wife, Denise, on both coasts. He enjoys cycling, kayaking, hiking, tennis and hacking his way around the golf course when time permits. He also enjoys a spirited discussion on politics and US foreign policy.